Guidelines on Promoting the Conference & Exhibitio

¡¡¡¡The following guidelines are put forward to promote the healthy and orderly development of the conference & exhibition industry based on the requirements of conference & exhibition industry development specified in the 12th Five-Year Plan.

¡¡¡¡I. Significance

¡¡¡¡Conference & exhibition industry is an important part of the modern service industry with wide influence, high correlation and big development potential, whose development degree can reflect the comprehensive development level of one country¡¯s culture, economy and society. The development of conference & exhibition industry can gather people, materials, capitals and technologies together, directly and indirectly drive the development of related and supporting industries, guide industrial upgrading and transfer, promote the employment, boost the consumption, optimize the resource allocation and promote the innovation development. At present, conference & exhibition industry has become the link of inter-industry, inter-region and inter-state communication and cooperation, the platform of propagandizing various industries and cities, the barometer and wind vane of one country¡¯s culture, economy and society development. The 12th Five-Year Plan period is the critical period to build a moderately prosperous society in all aspects, during which, the significance of conference & exhibition industry in promoting the adjustment of industrial structure and accelerating the change of economic development mode becomes more and more prominent. So we must understand the significance of conference & exhibition industry development from the strategic height of Scientific Outlook on Development and regard it as a long-term task.

¡¡¡¡II. Basic situation

¡¡¡¡The conference & exhibition industry in our country has witnessed rapid development in the 11th Five-Year Plan period. In 2010, China held more than 6200 exhibition projects with exhibition area greater than 5000m2, with the total area of 74,400,000 m2, professional venues of more than 300 and the total area for exhibition of about 10,000,000 m2. The huge market potential of China¡¯s conference & exhibition industry wins attention of international conference & exhibition industry, attracts a group of international conference & exhibition enterprises swarming into Chinese market, and promotes the international competitiveness of China¡¯s conference & exhibition industry. Meanwhile, there are still many problems that cannot be neglected in China¡¯s conference & exhibition industry, which has certain gap with developed countries. In general, with unreasonable structure, low specialization and marketization level, weak international competitiveness, China¡¯s conference & exhibition industry is still in extensive development state focusing on the quantity and form and undervaluing the quality and benefit, whose contribution rate for the development of service industry and national economy needs to be improved. Therefore, we must increase the support to exhibition industry, accelerate to improve the international competitiveness and promote China¡¯s conference & exhibition industry to realize great-leap-forward development.

¡¡¡¡III. Guiding ideology

¡¡¡¡We shall develop the conference & exhibition industry into one strategic related industry of China¡¯s modern service industry, gradually improve its international competitiveness and strive to turn China into conference & exhibition powerful country from large country through unremitting efforts during the 12th Five-Year Plan period by deepening the reform and innovation, adhering to the direction of ¡°marketization, industrialization, internationalization and legalization¡± and abiding by the ideology of ¡°low carbon, environmental protection, green¡± according to the requirements of Scientific Outlook on Development with Deng Xiaoping Theory and the important thought of Three Represents as our guide.

¡¡¡¡IV. General objective

¡¡¡¡We shall emphasize the key point by firstly developing large and excellent projects, strengthen several comprehensive leading exhibitions, enliven several regional key exhibitions, carry out a group of professional brand exhibitions, foster several overseas exhibitions with certain influence, create several exhibition center cities and core exhibition halls, bring up a group of large exhibition entities and talent teams, and finally build the development pattern of conference & exhibition industry with complete service system, excellent service quality, orderly market competition and high specialization level that can comply with international standards through market screening and professionally reviewing based on specifying the order, perfecting the statistics and determining the criteria.

¡¡¡¡V. Basic principles

¡¡¡¡We shall properly handle the relationships between the national layout and regional development, domestic exhibition and overseas exhibition, international exhibition and domestic trade exhibition, comprehensive exhibition and professional exhibition and government led and business operation; promote the healthy and orderly development of conference & exhibition development with ¡°resources integration, dislocation development, quality improvement and total quantity regulation¡± as the purpose and with overall planning, regulating market order and guiding to promote as the core.

¡¡¡¡VI. Main tasks

¡¡¡¡(I) Strengthen the industrial planning. All industries and local authorities shall give full play to their resources and talent advantages to carry out exhibitions that comply with the economic development levels and industry characteristics, plan the construction of large exhibition hall rationally to avoid vicious competition for exhibition resources; reasonably position the development of regional and urban conference & exhibition industry and gradually develop into the distinctive and harmonious development pattern featuring mutual complement and orderly competition; regularly publish the catalogue of exhibitions they lead and support according to the industrial and local reality, so as to accelerate the scientific arrangement and structural adjustment of conference & exhibition industry.

¡¡¡¡£¨¶þ£©(II) Speed up the progress of marketization and specialization. We shall further strengthen the policy guidance and create conditions to perfect market operation rules and build a unified, open, competitive and orderly market environment; encourage orderly market competition, and pay attention to the positive roles of capitals on the scale development of conference & exhibition projects and creating leading market subjects; speed up the marketization progress of government-led exhibitions, gradually weaken government role and properly regulate government-led exhibitions; focus on supporting the professional exhibitions, lead comprehensive and regional exhibitions to gradually develop into professional ones and improve the professional level of various exhibitions.

¡¡¡¡£¨Èý£©(III) Strive to support the development of brand exhibition. We shall study and establish the scientific and reasonable exhibition evaluation index system based on industrial standards, encourage to establish and develop evaluation authorities, advocate the third party evaluation, and then evaluate, identify and support brand exhibitions, encourage to develop various characteristic exhibitions according to features of regions and industries, strive to create brand exhibitions with significant regional and industrial characteristics, and promote exhibitions that have certain basis and conditions to develop into international, brand and high-end one.

¡¡¡¡(IV) Guide the harmonious development of various exhibition subjects. We shall encourage large leading enterprises to establish international conference & exhibition group by means of acquiring, merging, holding stocks, participating and uniting as well as other forms, build the leading enterprises with strong competitiveness and play the demonstrating and leading roles; support all kinds of small and medium-sized enterprises to cooperate with exhibition halls, manufacturing enterprises, business associations etc., and cultivate the small and medium-sized enterprises having development potential to develop into large-scale, professional and brand enterprises.

¡¡¡¡£¨(V) Promote the construction of conference & exhibition industry service system. We shall speed up the transformation of government functions and strive to cultivate the market and optimize the service; make full use of the talent, information, capital and technology brought by conference & exhibition activities to promote the linkage development of this industry; vigorously develop conference & exhibition related industries, accelerate the construction of industrial cluster supported by transportation, communication, finance, logistics, entertainment, tourism, catering, accommodation, education etc. and assorted by planning, designing, advertising, printing, decorating etc., so as to develop into one conference & exhibition industry service system featuring industry supporting, industrial linkage and efficient operation.

¡¡¡¡(VI) Lay solid foundation for industry development. We shall establish standard system of conference & exhibition industry, develop and popularize a number of industrial standards on management service, rating, employees¡¯ qualification and job specifications, information technology etc. in combination with industry characteristics and market demands; perfect the statistical system of exhibition industry, improve the index system, survey system and statistical network, master the comprehensive information on industry operation and development in time and set up information release platform to provide basis for developing industry policies and management decisions.

¡¡¡¡(VII) Steadily promote the construction of industry credit system. We shall establish the industry credit system and carry out ¡°Demonstration of holding honesty exhibition¡± activities to set up a group of honest and responsible models who observe laws and disciplines, provide standard management and full service, actively fulfill social responsibilities and consciously accept the supervision. We shall explore to establish credit files and information of illegal units disclosing system; promote the disclosure and sharing of supervision information between departments, perform supervision by credit classification and promote the credit system construction of conference & exhibition industry.

¡¡¡¡(VIII) Enhance foreign exchanges and cooperation and open up international market. We shall enhance exchanges and cooperation with international exhibition organizations and enterprises, and learn the advanced operation ideas and management experiences of relevant countries and regions; carry out broad cooperation on holding conference & exhibition, facilities, personnel training and exchange of information as well as other aspects; scientifically guide foreign capital, technology and management personnel into China¡¯s conference & exhibition market, introduce international well-known conference & exhibition brand into China for cooperation and improve the quality, level and benefit of domestic conferences & exhibitions; organize enterprises that have certain conditions and strength to participate and hold exhibitions at aboard, support brand exhibitions and conference & exhibition subjects to actively explore international market, so as to expand the international influence of China¡¯s conference & exhibition industry.

¡¡¡¡VII. Supporting measures

¡¡¡¡(I) Strengthen the leadership. We shall strengthen the overall coordination and overall management to the exhibition industry; ascertain the competent trade authorities, distinguish responsibilities, integrate resources, provide macro guidance, unified planning and scientific management for conference & exhibition industry, enhance the coordination and cooperation with development and reform, industry and commerce, public security, fire fighting, customs, quality inspection, intellectual property rights and other departments, and guide, regulate and promote the development of conference & exhibition industry.

¡¡¡¡(II) Perfect laws and regulations and management system. We shall perfect the current laws and regulations and management system, sort out and repeal policies and regulations that hinder industry development and fair competition; simplify the management procedure at the same time of perfecting market mechanism, optimizing market environment and regulating operation order, carry out online approving and establish relatively uniform domestic and foreign trade exhibition industry management system.

¡¡¡¡(III) Issue supporting policies. We shall study and establish policy measures to promote the development of conference & exhibition industry; increase the financial support for conference & exhibition industry gradually, implement the preferential tax policies for conference & exhibition holding enterprises and perfect related land use policies to provide financing support for exhibition subjects.

¡¡¡¡(IV) Optimize the public service. We shall establish and perfect the public service system of conference & exhibition industry, support the development of public service platform for conference & exhibition industry; provide information and promotion services for conference & exhibition activities and exhibition holding enterprises by means of China Trade in Services; as well as coordinate relevant departments to provide a series of excellent supporting services such as customs clearance, security, transportation, accommodation, catering, communication, logistics, intellectual property rights protection etc. for exhibits.

¡¡¡¡(V) Strengthen the intellectual property rights protection. We shall revise and implement Measures for the Protection of Intellectual Property Rights during Exhibitions as soon as possible, and strengthen the intellectual property rights protection for conference & exhibition industry; support and encourage the exhibition subjects to protect their intellectual property rights through patent application, trademark registration and other means; provide intellectual property legal service for exhibition organizers and exhibitors together with relevant departments, guide exhibition organizers to set up specialized agencies and formulate special measures to protect the intellectual property rights of exhibitors while prevent exhibits from infringing other¡¯s intellectual property rights.

¡¡¡¡(VI) Strengthen the talent training and introduction. We shall carry out multi-level and multi-channel vocational education and training on conference & exhibition industry, and encourage intermediary agencies, industry associations to cooperate with universities and colleges and training institutions to train exhibition industry professionals; explore to establish the qualification certification system for exhibition professionals, formulate relevant preferential policies, take effective measures and introduce foreign high-level exhibition planning, marketing and management personnel.

¡¡¡¡(VII) Strengthen the industry self-regulation. We shall actively promote the establishment of national exhibition industry intermediary organizations, give full play to the ¡°service, coordination, self-discipline¡± role of the existing industry intermediary organizations, and strengthen the industry coordination and supervision. The industry intermediary organizations shall enhance the communication and coordination with government, industry and society, assist the government departments to actively carry out industry self-regulation, guidance and consultation, standards formulating and promoting, statistical survey, industry training, credit construction, evaluation and authentication, information release, policy research and other jobs, guide the enterprises to perform benign competition by applying industry standards and observing operation principles; meanwhile, improve overall quality of the industry, perform self protection in accordance with laws, safeguard the legitimate rights and interests of the industry and promote healthy and orderly development of the industry.

¡¡¡¡(VIII) Strengthen the theoretical research. We shall encourage and support the scientific theoretical research and application technology innovation research on conference & exhibition industry performed by specialized research institutions and universities and colleges, focus on the research of promoting effect of conference & exhibition industry exerted on the national economy, and put forward economic theory, development planning and policy measures on conference & exhibition industry that meets the reality of our country.

¡¡¡¡(IX) Pay adequate attention to implementation. The competent departments of conference & exhibition in various regions shall formulate development planning that conforms to the reality of local conference & exhibition industry, establish work coordination mechanism, ascertain responsibilities and implement tasks, issue policy measures, provide security and service and promote sound and fast development of local conference & exhibition industry according to the objective, tasks and policy measures defined in this guidance based on local economy development and industry characteristics as well as other aspects.

¡¡¡¡Ministry of Commerce

¡¡¡¡December 20, 2011